Inez van Lamsweerde and Vinoodh Matadin, otherwise known as Inez & Vinoodh (b. 1963 / b.1961) are one most the
most significant figures in contemporary fashion photography, widely known for the introduction of digital manipulation into the fashion industry in the early 1990s. At a time when such technologies had primarily been used in advertising, and the dominant aesthetic was entwined with the ‘grunge’ movement, Inez & Vinoodh re-imagined these tools for their own use, pioneering a new colourful and fantastical canon to the applause of both the fashion and art industry. Whilst today it is harder to acknowledge the weight of such a shift in a culture driven by seamless technology, it is rare to find a corner of a name or brand in popular culture who has not been touched by the work of Inez & Vinoodh
in some way.
Inez & Vinoodh have created editorials for an innumerable list of leading brands that include Christian Dior, Yves Saint
Laurent, Gucci, Louis Vuitton and Chanel and for personalities such as Kate Moss, Lady Gaga, Tom Cruise, Rihanna,
Kanye West and Paul McCartney. Their work has also been exhibited in galleries and museums internationally including
the Stedelijk Museum and Van Gogh Museum in Amsterdam, the Hayward Gallery in London, the Deichtorhallen
in Hamburg and the Whitney Museum of Contemporary Art in New York. A retrospective show titled Pretty Much
Everything 1985-2010 began its international tour at FOAM, Amsterdam in the summer of 2010 and has since travelled
to the Pavilion Bienal in Sao Paulo, the Dallas Contemporary in Dallas and Fotografiska in Stockholm.