About Shoobil
After ten years of operation, Shoobil Gallery enters a new phase, becoming simply: Shoobil.
Originally founded in 2015 by Serena Baplu, Tosca Baplu, and Jef Gysen, Shoobil Gallery has long operated at the margins of the traditional gallery model. Today, it redefines itself as an artist-run, open-ended platform; not bound by fixed programming, institutional frameworks, or disciplinary limits.
Shoobil centers process over presentation, inviting experimentation, improvisation, and collaboration across forms: from exhibition to music, from conversation to shared making, allowing ideas to emerge through interaction and unfolding dialogue.
The space moves away from the conventions of formalized art spaces, instead fostering an environment where roles remain fluid, where artist, audience, and space coexist in constant negotiation, and where structure arises in real time.
This next phase is co-shaped by Serena Baplu, whose own sculptural practice: ‘creating tactile forms designed to be walked on’ mirrors Shoobil’s values of embodiment, movement, and lived experience. The space now also functions as her studio, merging the processes of individual and collective making.
Shoobil is not a space that simply hosts exhibitions. It is a place where art unfolds as a shared, ongoing story.
Owners
Serena Baplu
Gallery Manager
Serena Baplu
Gallery assistants
Tosca Baplu
Jef Gysen