Alex Frost (London 1973) came up with 'Wet Unboxing' in 2018, a parody of the trend of 'unboxing videos' on the internet. His variant consisted of a series of videos that he uploaded to YouTube. Meals, snacks, protein shakes, vitamin tablets and energy drinks are submerged by the artist and extracted under water - with a mesmerizing effect. The products symbolize a super-mobile or 'on the go' lifestyle. On Vice Motherboard, this work is described as "a proto-meme - a precious, terrifying embryo - of the next new trend."