JODI’s new work OXO premiered earlier this year at the Harvard Art Museum in Cambridge, Massachusetts. The interactive multichannel installation is based on the first graphical computer game OXO (also known as Noughts and Crosses) a tic-tac-toe computer game. JODI’s installation responds to this early history of computing, war games, and artificial intelligence, thinking through the game tic-tac-toe as a combination of the power of artificial intelligence and ad serving. 5478 different game positions are possible and the corresponding board number is displayed as a default advertisement. OXO features nine digital panels that each show a different game together with four structures, each with a keypad corresponding to a standard tic-tac-toe grid, inviting visitors to select where to place their Xs and Os.