Murielle Victorine Scherre (b. 1977, Ghent) is the founder and man behind the lingerie label la fille d'O.
Founded in 2003, with la fille d'O she created a brand free of aesthetic, technical and economic compromises and has since been considered a pioneer in the world of sustainability, lingerie development and design.
Over the years, personal and professional projects have alternated. During Paris Fashion Week SS16, her lingerie collection was launched in collaboration with Ann Demeulemeester, who has worked on it to date. In 2017, la fille d'O launched a gender-neutral clothing line 'Homage'.
During the time that la fille d'O was gaining name and fame, she immersed herself behind the scenes in the art of photography. Aultre ne veulx estre (no desire to be otherwise), the philosophy of life of Félicien Rops was and is her guiding principle. In both worlds only one thing applies to her: nothing is impossible and she is propelled by an overwhelming energy that leads her to innovation and aesthetics.
The voyeur in her shows us the side of man that we seldom get to see: at an unguarded moment in his or her naked beauty. Messages unintentionally left behind, applied or connected to material objects acquire a symbolic charge when they come in front of her lens.
In 2019 she settled down at mudel with the exhibition this hard. this fast in which the recklessness and at the same time the uncompromising roughness of man himself was shown.
"Aultre ne veulx estre is an alter ego that leads to the self, though not only to my own self. My camera is a mirror through which I look at the self and the other. What makes us equal, where we differ. Every photo is a page from the course Human Being Doing It Like". (Murielle Victorine Scherre)
Translated with www.DeepL.com/Translator (free version)