In the early twentieth century, as the entertainment industry prospered, hundreds of movie theaters were built across North America. Major entertainment firms and movie studios commissioned specialized architects to build grandiose and extravagant auditoriums.
Due to TV, multiplexes and urban crises these buildings became obsolete as from the beginning of the sixties.
In the decades to follow, these theaters were either modernized, or closed and demolished. The buildings that escaped demolition have been converted to serve a variety of purposes. Marchand and Meffre's work poignantly portrays the lost ideals of the heyday of the silver screen.