23 june 2023, Manuela Klerkx
The gallery of... Annelies Ysebaert
In 'The gallery of…', we talk to a host of gallery owners from the Netherlands and Belgium, asking them about when and how they started their gallery, what has changed in the art world since then, their gallery’s profile, what they collect personally and what advice they would give to new and experienced art buyers. First on the list: Annelies Ysebaert of Gallery Ysebaert.
Were you exposed to art growing up?
My artistic journey started at a young age because my parents took me on cultural tours. My mother, a talented pianist, opened my eyes to beauty. Her passion for music and ability to convey emotions to others instilled in me a great appreciation for aesthetics. I inherited my perseverance and entrepreneurial spirit from my father. I think these qualities have inspired me to pursue my passion for art with my own gallery. So, both my parents have influenced me and how I position myself in the art world.
How did you end up in the art world?
From an early age, I felt an urge to immerse myself in art. As a toddler, I liked to be in my own world, surrounded by plasticine or clay. I preferred to be in the crafts workshop where I could explore my imagination and let my creative skills run wild. This is how I developed a deep affinity with art. During upper secondary school, I took an interest in aesthetics and began to realise that art is a powerful medium for igniting human emotions. My architectural studies brought me into contact with various disciplines within the art world, both practical (from autonomous art to design) and theoretical (art history). My development was also shaped by the visions of my teachers, as well as such artists as Luc Deleu and Paul Gees.
What was your first job at a gallery or did you start your own gallery right away?
I started my own business in Ghent, combining art, coffee and events, but I soon realised that this combination was too diverse and I absolutely did not want to run a coffee house. So, I decided to open a pop-up gallery in Knokke while my business in Ghent was run independently. After four years, I decided to focus fully on an art gallery. My ambition was to open a gallery in Latem – the ultimate Belgian art village – with lots of space for sculptures.
How would you describe your gallery's profile?
I value qualities such as organic growth, contemplation and layering. With my gallery, I strive to present art that can have a deep emotional impact, while inviting viewers to be introspective. We also feel strongly about creating a connection between artists, art lovers and buyers and the wider public. Apart from the exhibitions in the gallery, I also organise art projects outside the gallery. I think it is important to be visible in several places. This probably has to do with my business background. I’m also involved in art in public spaces because I like to work on a large scale. With the gallery, I want to offer a platform to both established artists and emerging talents, with a focus on discovering and presenting intriguing and challenging art. Since I believe that art can perform an inspiring function in society, I feel very strongly about dialogue between art and the public.
What do you think is the best part about being a gallery owner?
I really enjoy the daily interaction with the artists. They are a source of inspiration and enrichment for me, both professionally and personally. I learn something new from every artist I meet. I enjoy listening to their fascinating background stories and sharing their creative view of the world. Besides this intrinsic love for art, like I mentioned earlier, I think the entrepreneurial side is one of the most rewarding aspects of the profession. I enjoy the challenge of making my gallery a successful business. It takes a combination of creativity, strategy and entrepreneurial skills to select the right artworks, organise exhibitions, attract customers and build relationships. I always strive for the right balance between a well-curated exhibition and sufficient interest from the public.
Which national/international galleries do you feel an affinity with?
Personally, I am not particularly interested in how other galleries present themselves. I believe everyone should make their own mark on the art world. I like to be inspired by people with an entrepreneurial spirit, both within and outside the art world.
In an ideal world, which artist would you most like to represent?
I think it's important to represent artists who not only create impressive works of art, but also intrigue me as personalities. It is essential to build a strong bond with the artist, to follow and understand his or her creative process and to believe in the message conveyed through the art. So, I could easily prepare a wish list of artists with whom I would like to collaborate, but that does not necessarily result in a good match with the gallery. What matters is not only the artistic qualities of a person, but also whether there is a click and whether there is mutual interest and understanding between the gallery owner and artist.
What has changed in the art world since you first started?
Ik heb het gevoel dat deze opener is geworden maar misschien is dit mijn perceptie ten gevolge van mijn persoonlijke groei binnen de kunstwereld.
What/who do you collect personally?
I am currently in the process of building a new home, which I consider to be an extension of the gallery, a space where I can display art and organise shows so I can also display and enjoy art at home. My bedroom will be a space with works of art from my own personal collection that are not for sale!
How do you envision the future of the gallery world?
I am optimistic about the future and filled with entrepreneurial drive. The contemporary world is evolving so quickly that the romantic image of the artist working alone in the attic and waiting for recognition no longer applies. Nor can a gallery simply open its doors and expect the perfect client to walk in right away. As a gallery, we have to be proactive and dynamic to make it a successful business. The world is both big and small. My gallery assistant will soon be moving to New York, which a new challenge for both her and for me. I consider the future a source of opportunities and look forward it with an open mind, yet I also believe in an active and innovative approach in the here and now. The art world does not stand still and neither do I!
