For the Solo Section of Art Rotterdam 2022, Galleria Bianconi is delighted to present a solo booth by Jonas Lund (b. 1984, Sweden) focusing on a digitally enhanced installation especially choreographed for the viewer but also by the viewer featuring his recent series of Untitled Painting.
Paintings, lights, plants, fans and screens have been programmed to please the audience in an algorithmically curated experience responding to their own engagement with art.
Echoing the ever-increasing personalization of content on social media, the exhibition specifically tailored for the fair will be in a permanent state of update, offering a continuously changing composition to best match the public’s taste. The paintings themselves reflect, in their patterns, the idea of successful artwork that is dear to Lund. Indeed, they are composed as clever mosaics of other paintings that sold fairly well at auctions.
But the ongoing inquiry of the artist into this assessment of success does not stop to the painted surface. Each picture records its own performance metrics and shares this data with the viewer when they get closer to it. Near Field Communication, the same technology that enables contactless payments on credit cards, allows the audience to access this meta narrative of the painting’s life, usually as unfathomable as the complexity of the algorithms that rule our online lives.