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Shells, playing cards, a beard, a waffle and cereal boxes: for Alice Vanderschoot (BE, 1989) inspiration can be found everywhere. By playing with scale, de-contextualising identifiable objects and using attractive colours, her imagery is indebted to the dream world of Surrealism and the cartoonish directness of Pop art. Hyperconsciously, she analyses the avalanche of images that pass by daily through advertising, social media and art history. Thematically, there is the same alertness as during Popart to consumerism and mass media but Vanderschoot goes further and challenges collective memory. A mace evokes antiquity and a beard the philosopher. Are they the authentic attributes of primeval man and sage, or rather of the Flintstones and Playmobil? With humour and an insidious playfulness and naivety, the archetype, myth and symbolic value of an image is explored. Once the train of references has departed, one image evokes a whole universe. A big blue waffle catapults directly to fairs and tourist attractions. At the same time, the national speciality carries waffle iron politics, the proverbial 'keep your waffle' and Belgian surrealism or linguistic Belgicism. The woven waffle boxes are also beautiful to look at. Vanderschoot sees how certain shapes keep returning, evolving organically from object over symbol to archetypes or mythical figures.
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