The term hyper is related to the theory by Jean Bausrillard hyperrealism which states that reality is a mere reflection of what once was or could be but doesn't relate to the real present. The theory starts from a supposed mediaised reality which states the oiginal has been lost. The distinction between highbrow and lowbrow art is no longer to be judged esthetically. Only the context seems determinative. This means that what is shown within the institute automatically becomes (forced) subjected to the higher cultural experience. The value of art is no longer related to its cultural relevance but depends from its supposed value and its given value.This value will be desided by its place on the market, the media aswell as its institutional handling. Within the exhibition H Y P E R M A R K E T we ask ourselves if the institute has the same cultural relevance it once had or it just became a simulacrum of itself without any contemporary dialogue. The supposed 'higher quality' which is expected from an isntitute are being manipulated by less naticable forces. There are many less cultural motivations taking place when thinking to place a certain artist within its confines. We try to pose a critical reflection on these institutional mechanisms that reach out to all the institutes far beyond the artistic field. We chose to place the artworks within a consumer based esthetic. The exhibition takes place within a white cube esthetic but we chose to install the works on traditional shop racks. These racks have been customised to the artworks needs. We have deconstructed the site to emphasize the function of the artwork in a market situation in contrast to a product.