Next to my role at museum Voorlinden - where I am a member of the board and responsible for patron and partnership development - I am the co-founder of Art Fix (art-fix.com).
Let’s just start by acknowledging that contemporary art can be frustrating. Artists often use difficult visual language that is hard to understand. Even for those who have studied art, these abstract messages can often be hard to decrypt. The complexity behind contemporary work gives it an extraordinary power, but it takes time and effort to unpack. In today’s busy, fast-paced world, many people simply don’t have that time or energy.
With this in mind, Ingrid Heideman, Tara Advaney and I decided to share our passion for storytelling and contemporary art by creating Art Fix. Art Fix is a contemporary art e-learning platform. Our team is on a mission to explain the mysteries of the contemporary art world and make the art world accessible one story at a time. While we’re based in the Netherlands, we target a global audience with all episodes, stories and podcasts created in English. Our goal is to have a little less people out there standing in front of art thinking: Hm, I have literally no idea what this artist is trying to say!
After all the anxiety caused by the pandemic, people around the world have found solace in nature, escaping the daily uncertainty and their homes. That impulse, whether yearning for freedom symbolized by the great outdoors or discovering refuge in the world of flora and fauna, can be seen in these works by many contemporary artists. That’s why we’ve curated a selection of our favourite outdoor-inspired artworks. The artists shown here are masters at capturing the indescribable delight brought about by the outdoors: from underwater still lives to a photo of an orchid with plastic surgery. Art Fix’s bread and butter is telling stories behind the works, so let us dive into these great outdoor art pieces.