In 2002, at the height of the economic crisis, Marc-Jan started as an independent art consultant together with fellow-student Joost Bergman. After humble beginnings, many successful years followed until Joost decided in 2018 that it was time for a new challenge as a curator at Beelden aan Zee. Marc-Jan continued the agency and has now entered a partnership with colleague consultant Margitte Verwoerdt. In 2021, he will organize a sales exhibition of erotic art with her. In addition to his external advisory role in the Allen & Overy corporate collection, Marc-Jan mentions the first-ever sales exhibition of activist-artist Abel Rodriguez, which he organized in 2018 as one of his achievements. In 2013, Marc-Jan was the only art consultant in the Benelux to be awarded membership of APAA, an international professional association for art consultants. Members are bound by very strict ethical rules.
This is a tricky story. Almost everyone who looks at art, buys art and regularly visits galleries knows the feeling, but only a few of us question to what extent their view of art is coloured by circumstances that should actually be ignored. This can be anything: a nice or less successful meeting with a gallery owner or artist, the so-called market value / market potential of a work of art, hearsay and gossip, and so on.
The biggest culprit in looking at and judging art is and remains money. From the 1980s onwards, "art critics" use prices and market value in their reviews as qualifications of an artist or work of art. In addition to descriptions regarding form and content, you could read that the paintings would yield loads of money; or that the asking prices were actually very reasonable, given the artist's museum status. Whereas an older generation of collectors turned away shaking of their heads in disbelief, a new buying public became interested in buying. Nowadays, it is completely normal to hear in a gallery that a work by the artist has been purchased by collector A or B and that the artist has already been shown in more than three provincial museums, characteristics that are regarded as raising the status. But is it really a qualification of the work of art or of the artistry?
I have also been guilty of bias with regard to whether or not to appreciate a work of art. After an unpleasant gallery experience in which expectations on my part were not met, I was a little less inclined queue up for the next opening. And I too have sometimes dropped out at a time when the rest of the world also dropped out, although I really try to avoid herd behaviour, or appreciate a certain artwork more when I know and like an artist personally. Maybe I too look extra carefully, or I give him or her the benefit of the doubt while a voice calls out that what is being offered is below average.
I like to tell potential clients about works of art that do not truly reveal themselves at first glance, but grow over time instead. I have often stood in front of a work of art irritated, fulminating internally and fighting my impatience. Funnily enough, it is often precisely those works of art that have stayed with me the longest and I ended up indulging myself completely in it.
This time around my choice for GalleryViewer concerns a number of art works that I fought with and against, which I avoided for a while, but which ultimately did not let me go.
Photo Marc-Jan van Laake: Neeltje de Vries Fotografie.