The film and video art section, underwent a makeover and has been transformed into citizenM Projections. citizenM, the hotel chain with art in its DNA, has been a partner of Art Rotterdam for years and thought it was time to redefine the collaboration. ‘As you can see in our hotels, all art forms intrigue us. We choose Projections because video art fits perfectly with the experience of our guests’, says Robin Chadha, CMO for citizenM hotels.
There is also a new selection committee, consisting of: Ekard Collection, Brown Family Collection, Liesbeth Willems (curator of the KRC collection) and Bart Rutten (director of Centraal Museum Utrecht). Rutten says about the selection:
“‘The 15 videos provide a good and varied picture of the latest developments in video art.”
All the committee members will purchase a work for their collection. citizenM is even going one step further. The work purchased by Liesbeth Willems will be displayed in all 20 citizenM hotels worldwide Chadha:‘That is of course a terrific stage for the artist’.