Photographer Jaimy Gail (1992) makes staged photography. In 2017 Jaimy Gail graduated from the Royal Academy of Art in The Hague with her series 'NORMAAL DOEN'. A spin-off on the statement 'doing normal' made by Mark Rutte. The end result is a series of alienating portraits in which the photographer constantly asks herself what is considered normal. She does this by changing elements of classical portraits. Think of a classical family photo in which the place of the Golden Retriever is taken by a person in a BDSM dog suit. In her series 'School Portrait', she also used elements of traditional school photos combined with children posing with a weapon. In this way, she exposed gun ownership in America and the many school shootings.
In her latest series 'Achterland' on display at GoMulan Gallery, no models are to be seen for the first time. The project consists of a series of landscape photographs and is a direct response to the initial lockdown. The lack of entertainment and distraction has caused us to shift our focus en masse to the nature surrounding our homes and cities. Parks but also the polder can enjoy our renewed appreciation. Gail conveys this appreciation in her series that consists of photographs of the tranquil Dutch landscape, such as a field of flowers or a farmhouse shrouded in shadow. In doing so, she pays tribute to the function of landscape photography. Jaimy's work is published in various publications such as Vice and Coeval Magazine.